Exclusive new fan experience
“1904 Club” to provide membership-based luxury experience at Atlanta’s premier sporting and social event
ATLANTA – In order to provide an upscale luxury fan experience that matches the level of excitement on the course, the TOUR Championship has announced an unprecedented all-inclusive membership option for the 2018 event. From Wednesday-Sunday, September 19-23, the historic East Lake Clubhouse will be transformed into the 1904 Club, providing guests the highest level of hospitality and exclusivity through discerning amenities and services.
Limited to 500, the 1904 Club will offer both members and their guests the opportunity to watch in style as the top 30 players from the FedExCup standings compete in the final event of the PGA TOUR season for the coveted FedExCup. Named in honor of the year that the East Lake Golf Club was founded, the 1904 Club will pay homage to the history of the Club and its prominent members over the years, including Bobby Jones.
“By introducing the 1904 Club as yet another level of our fan experience, we plan to celebrate the rich history of the East Lake Golf Club while offering elite encounters for attendees,” said Allison Fillmore, executive director of the TOUR Championship. “In aligning with the PGA TOUR’s new ‘Live Under Par’ philosophy and tagline, we’ve worked to curate exceptional offerings for members this year – from unique dining options crafted by Atlanta celebrity chefs to luxury concierge services designed to assist members with on- and off-site tournament-week needs.”
Members of the new 1904 Club will be able to enjoy an all-inclusive culinary experience, hand-crafted cocktails and exclusive fare both from the East Lake Golf Club and some of Atlanta’s most notable chefs, including Chris Hall of Local Three Kitchen & Bar; DeeDee Niyomkul of Tuk Tuk Thai Food Loft and Chai Yo Modern Thai; Kevin Gillespie of Gunshow, Revival and Gamechanger; Kevin Rathbun of Kevin Rathbun Steak, Rathbun’s, and KR SteakBar; and Nan Niyomkul of Nan Thai Fine Dining.
Members will also have access to private seating on the Clubhouse lawn with drink service adjacent to the tournament practice green, featuring stunning views of the property.
Additional 1904 Club amenities include:
- Full-service concierge to assist with any requests or hospitality needs, as well as provide and schedule private meeting space for on-site gatherings
- Convenient valet parking
- Day-specific badges for distribution to selected guests
- Exclusive 1904 Club apparel available in the Pro Shop
- Invitation to join the private East Lake Invitational celebrity gala held the week following the TOUR Championship