
TOUR Championship delivers ultimate fan experience alongside dramatic conclusion to the FedExCup Playoffs
The PGA TOUR’s season finale event returns to East Lake Golf Club next week, August 20-24
ATLANTA – At the TOUR Championship, the thrill of high-stakes competition meets the rich culture and vibrant energy of the city of Atlanta all set against the iconic backdrop of historic East Lake Golf Club. From the dramatic conclusion of the PGA TOUR season inside the ropes to the immersive local food offerings and family-friendly activities outside the ropes, there will be plenty for all ticketholders to enjoy when the season finale event returns next week from August 20-24.
A returning fan favorite, the SO COOL Zone presented by Southern Company is the perfect location on course for guests to keep cool while still enjoying the golf action. Situated between Nos. 14 and 15, the SO COOL Zone offers shaded areas and lounge seating, water-refill stations and misters allowing fans to relax as they watch the golf broadcast on the big screen. While there, spectators can grab local bites from Henri’s Bakery, Universal Joint, Oakhurst Market and newest addition, Sweet Auburn BBQ or stop by the fully air-conditioned Tito’s Golf Club to cool off with drinks and exciting giveaways.
Located in the same area, the SO COOL Pavilion presented by Southern Company and First Tee provides fans of all ages a spot to charge up cell phones, cool down in air-conditioning and take a turn in the broadcast booth experience. Families can check out the First Tee Game Changers Experience to show off their golf swings and enjoy a snow cone before returning to the course or hang out with some of the animals from the Southern Company River Scout Gallery at the Georgia Aquarium tent.
Adjacent to the SO COOL Zone sits the PGA TOUR Fan Shop, the place that offers a premium selection of golf and lifestyle apparel, headwear, golf gear and exclusively designed TOUR Championship merchandise only available during tournament week. With options from classic golf brands including Peter Millar, Rhoback and Johnnie-O to popular lifestyle wear from lululemon and Tasc, there is something for every fan’s style taste.
In a new location for 2025, Foodies & Fairways presented by Mastercard and Capital One Business returns to the TOUR Championship. Adjacent to the driving range, Atlanta-based small businesses Arepa Mia and Kayla’s Italian Ice will showcase their best menu items for fan onsite. New this year, The Chip & Chill Challenge presented by Mastercard, Wells Fargo & Choice Privileges debuts near No. 3 green featuring a Skee-Ball chipping challenge, plenty of TVs, comfortable seating and a view of the golf action across the front nine at East Lake Golf Club. While visiting the venue, fans can also enjoy refreshing cocktails from Dobel Tequila and Bushmills Irish Whiskey, including the Dobel Ace Paloma and Bushmills Lemon Good Good.
Atlanta-based Farm Burger returns as the focal point of the ATL Grove at No. 6 green and No. 7 tee, where fans can pair views of the city skyline with this exciting part of the course. Be sure to try Farm Burger’s signature “Grove Burger,” created specifically for the TOUR Championship, which is 50/50 bacon grassfed patty blended with jalapeno and sweet white onion topped with cheddar and a summer pickle relish.
Back Nine Brews returns to the TOUR Championship in a new location for the 2025 edition. A beer destination from Michelob ULTRA located near No. 10 tee, several games and activities will be available for fans to enjoy at the outdoor get-together. Additionally, spectators can sample the new Michelob ULTRA Zero.
Located on No. 17 fairway, The Landing is the ideal place to watch the TOUR’s top 30 players on the exciting three-hole finishing stretch, while enjoying delicious food and drink options and interactive golf games. Situated under a canopy of natural shade, The Landing features new experiences with Stanley 1913 brand and YouTube Clubhouse among returning favorites: Coca-Cola Café – a retro-themed concession where fans can cool down with a refreshing Coca-Cola Ice Cream Float – and the GSGA Putting Experience presented by PGA TOUR Superstore.
The Coca-Cola Lounge returns to the No. 5 green with several views toward a pivotal section of the front nine at East Lake Golf Club. The expansive venue includes food and drink for purchase alongside a putting challenge for prizes, an opportunity to take a photo with the vintage Coca-Cola machine gifted to the FedExCup Champion and an area to test your skills in the PGA TOUR 2K video game.
New this year, the Smart Map presented by Accenture will help fans onsite at the TOUR Championship navigate all there is to experience for a day at the course. Spectators at the event can scan a QR code to gain access to a 3-D modeled map, which includes wayfinding that offers a variety of onsite information from fan activations to golf data.
Tickets to the TOUR Championship are available at TOURChampionship.com, and fans are reminded that the Youth Ticket Program presented by Accenture provides complimentary admission for up to two children aged 15 and under per one ticketed adult.
For more information about the 2025 event, visit TOURChampionship.com. Fans are encouraged to follow the TOUR Championship on Facebook, X and Instagram for tournament updates.