New experiences and returning favorites await fans at the 2026 TOUR Championship
PGA TOUR’s finale event returns to East Lake Golf Club next week, Aug 26-30
ATLANTA – While the PGA TOUR’s top 30 players battle for the title of FedExCup Champion, interactive fan venues, beloved gathering spots and signature golf views are designed to elevate the fan experience at the TOUR Championship when it returns to East Lake Golf Club, August 26-30.
Highlights of the fan experiences at the 2026 TOUR Championship include:
- Coca-Cola Lounge: Returns to the No. 5 green boasting views toward a pivotal section of the front nine at East Lake Golf Club. The expansive venue includes food and drink for purchase, featuring the new addition of Dirty Sodas, alongside a putting challenge for prizes and an opportunity to take a photo with the vintage Coca-Cola machine gifted to the FedExCup Champion.
- Foodies & Fairways presented by Mastercard and Capital One Business: Located adjacent to the Driving Range, this open-to-the-public fan area, in partnership with Mastercard and Capital One Business, hosts two new local food businesses to showcase their signature dishes:
- Che Butter Jonez: An award-winning, chef-owned restaurant in Decatur that celebrates the flavors of the world through the lens of Queens, New York, one of the most culturally diverse places on Earth. Every dish is scratch made, thoughtfully crafted and served with the kind of hospitality that makes everyone feel at home.
- Sweet Stack Creamery: Atlanta's home of the original Ice Cream Donut Sandwich, serving premium ice cream, fresh waffle cones and signature desserts with both dairy and vegan options.
- Mastercard Small Business Showcase: Located near No. 3 green, highlights Atlanta-based small businesses while showcasing innovation across golf and sports. Guests can explore the Mastercard Dining Collection through a live demo on booking exclusive dining experiences and enter a culinary giveaway featuring gifts sourced from local Atlanta vendors. The marketplace will also feature PuttView, a golf simulator startup, and The Realest, an authentic sports memorabilia company offering select attendees the chance to win trading cards and signed gear.
- SO COOL Zone presented by Southern Company: The perfect location on course for guests to keep cool and still enjoy the golf action. Situated on the left side of No. 16 fairway, the SO COOL Zone offers shaded areas and lounge seating, water-refill stations and misters allowing fans to relax as they watch the golf broadcast on the big screen. Additional experiences located in the SO COOL Zone:
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- New in 2026, the SO COOL Pavilion presented by Southern Company will feature a shaded back patio with views of No. 14.
- Back Nine Brews: A lively social setting with a Michelob ULTRA while soaking in the tournament atmosphere.
- First Tee Game Changers Experience: A family-friendly venue where kids can experience what it means to be a First Tee Game Changer. Show off your golf swing and enjoy a snow cone before returning to the course.
- Georgia Aquarium: Hang out and interact with some animals that can be found in the Southern Company River Scout Gallery at Georgia Aquarium.
- PGA TOUR Fan Shop: An air-conditioned shopping experience featuring exclusive TOUR Championship merchandise, apparel, headwear and accessories.
- Supergoop! Re-Application Station: An open-air, open to the public stand where fans can sample PLAY Everyday Lotion and Unseen Sunscreen.
- The Landing: Located on No. 17 fairway, The Landing returns to the exciting three-hole finishing stretch on course, making it the ideal place to watch the PGA TOUR’s 30 best players in action, while enjoying delicious food and drink options, interactive golf games and some of the best course views.
- Coca-Cola Café: Enjoy a refreshing Coca-Cola Ice Cream Float from the Coca-Cola Café. The retro-themed concession also offers Coca-Cola BBQ Cheeseburgers and Coca-Cola Hot Sauce Glazed Chicken Tacos.
- GSGA Putting Experience presented by PGA TOUR Superstore: Gives fans a one-of-a-kind opportunity to hit some putts on one of the East Lake Golf Club’s replica putting greens. With a selection of putters available for use courtesy of PGA TOUR Superstore, spectators can make their way to The Landing to test their putting skills on TOUR Championship-speed greens and walk away with some fun prizes.
- Michelob ULTRA Club: Situated in a key stretch on the back nine of East Lake Golf Club near the Rideshare Entrance, the Michelob ULTRA Club is a ticketed, open-air, shaded hospitality venue offering an ideal place to refresh just steps from hole nos. 16 and 17. Featuring soft seating, TVs, covered and outdoor seating with complimentary beer, seltzer, non-alcoholic options and soda, with other beverages available for purchase.
- Stanley 1913: Fans can get free customization with any Stanley 1913 drinkware purchase from the PGA TOUR Fan Shop. Bars around the course will also serve your favorite drinks in a Stanley 1913 stacking pint, including the Fuzzy Peach commemorative cup, which can also be customized for free onsite.
- Zyrtec Relief Zone: Fans can unwind at The Relief Zone located on No.3. Take on the Pollen PuttPutt and pick up exclusive ZYRTEC® swag—all while learning how the brand delivers 24-hour indoor and outdoor allergy relief.
- Navigate it all using the Smart Map presented by Accenture: Helps fans locate all the fan experience areas, including concessions and the best spots to stay cool on course. Spectators onsite can scan a QR code onsite to gain access to the 3-D modeled map, which includes turn-by-turn directions, live TOUR player locations and offers a variety of onsite information.
Tickets to the TOUR Championship are available at TOURChampionship.com, and fans are reminded that the Youth Ticket Program presented by Accenture provides complimentary admission for up to two children aged 15 and under per one ticketed adult.
Fans are encouraged to follow the TOUR Championship on Facebook, Twitter and Instagram for tournament updates.